Schema Markup
Schema Markup Services
Schema markup is code on your pages that hands search engines the facts about your business: your name, locations, hours, services, prices, and the people behind it. We write it by hand as JSON-LD, test it, and connect it into one consistent picture of your business.
What schema markup does for your business
Schema won’t push a page up the rankings by itself. What it does is remove the guesswork. It helps Google match your business to the right searches, connect your website to your Google Business Profile and social accounts, and qualify your pages for rich results where Google offers them. For a business with more than one location, it keeps each location’s address, phone number, and hours tied to the right page.
It also matters for AI search tools, which lean on clearly structured facts when they describe a business.
What we set up
- Your business. Organization or LocalBusiness markup with your logo, contact details, and social profiles. Each location gets its own entry with its address, map link, and hours.
- Services and prices. Each service page describes the service and, if you publish them, its prices.
- People and brands. Founders, artists, and authors, linked to the business or the work they make.
- Page structure. Breadcrumbs and page types, so search engines understand how your pages fit together.
- Industry types. Schema has specific types for many kinds of business, from day spas to musicians. We use the most specific one that fits.
Every piece uses a consistent ID, so your home page, location pages, and service pages all point to the same business instead of describing it three slightly different ways.
Schema audits and repairs
Most sites already have some schema from a theme, a plugin, or the website builder. Often it is duplicated, out of date, or quietly broken. These are the problems we fix most:
- References to an ID that isn’t defined anywhere on the site, so the connection fails without any warning
- Old copies of business details, like last year’s hours, left behind in a second block
- Addresses with leftover widget text mixed into the street line
- Two plugins both describing the same business, sometimes with different details
- Ratings and prices written as text where validators expect numbers
- Service links that point at pages that now redirect
Schema on Wix and WordPress
On Wix, we work within the site’s structured data settings and their size limits, splitting large blocks when needed. On WordPress, we switch off overlapping plugin schema and add hand-written JSON-LD page by page, so there is one clean source instead of several competing ones.
How we test it
Every block is checked with Google’s Rich Results Test and the Schema.org validator. Then we check it again on the live page after publishing, because some site builders change markup when a page is saved.
Local and nationwide
Schema work is done entirely remotely, so we write schema for businesses anywhere in the United States, from single-location shops to businesses with several locations. Home base is Spokane, Washington.
Questions about schema markup
Is schema a one-time fix or an ongoing job?
One-time. We write it, test it, publish it, re-check it on the live page, and hand it back to you. It doesn’t need monthly upkeep unless your business details change, which keeps turnaround quick.
Do I need a developer to add it?
No. We can add it for you, or give you paste-ready code with instructions for your platform.
Can schema change how my pages look?
No. JSON-LD sits in a script tag that visitors never see, so it doesn’t affect your design or layout.
What if my site already has schema?
Then we start by reviewing it. Some of it is usually worth keeping, and the rest gets fixed or replaced so nothing conflicts.
Schema review is also part of every SEO website audit and every website we build.
Give search engines the facts
Send us your site address and we will tell you what schema you have now and what is missing.